This information can help enhance the customer experience at these locations. These touchpoints differ from business to business, but most commonly include the following locations:Īs an advertiser, whenever you’re considering digital signages’ locations, you need to narrow down places where your customers are most likely to spend time. Where can digital signage be displayed?ĭigital signs can be displayed at various points of the customer journey. Wayfinding boards: Unlike static maps that don’t offer any real-time updates or customization opportunities, digital wayfinding boards provide visitors with custom directions and give business owners the chance to change this information any time they want.ĭigital signage offers flexible opportunities that allow businesses to use these screens to provide an optimum experience. These signs allow customers to choose content by selecting options and also give them a chance to enter information. Interactive digital signs: The interactive digital signage, customers don’t just watch a screen they interact with it too. Video display screens: These are the most common forms of digital signs that display relevant information through images, text, animations, and videos. A firm can adopt digital signage to its specific needs, but the most common ways are: This form of advertising can be utilized across different customer touchpoints, with endless results. These signs use a projection, LCD, or LED screen to display images and graphics that engage, inform, and educate viewers that are nearby. More information about digital signageĭigital signage is an electronic sign that conveys information to customers and audiences in-store.
However, if you’re still confused about exactly what it is, here’s what you need to know.
Digital signs provide information and entertainment opportunities to all kinds of businesses. It’s highly likely that most of us have engaged with it, whether it’s at check-in counters at the airport, maps in hotels, or videos at the petrol station.
WHAT IS FAÇADE SIGNAGE DRIVERS
In fact, studies suggest that drivers spend more time looking at digital billboards than they do at traditional ones. Many people aren’t aware of what digital signage is, but it’s actually quite common.